SEO

The mysterious abbreviation SEO indicates procedures modifying internet presentations in a way that is most suitable for internet search servers (Google, Seznam, etc.). In simple terms it can be said that SEO optimized presentations place search engines in top positions among searched items, and thus they logically give them an advantage over the others.

A basic precondition of SEO is the so-called validity. It places valid pages of a search engine higher than pages that do not meet this precondition. The term valid is used for those presentations whose HTML or XHTML code complies with international standards, i.e. is error free. This fact is checked by special programs called validators. If a validator does not find errors in a code, such pages usually get a validity indication (which does not automatically mean that the pages are valid).

Other factors having an impact on SEO include user friendly addresses of pages. This simply means that a search engine places a page having the address http://www.nejakestranky.cz//clanek/26-nazev-clanku.html (www.somepages.cz/article/26-article-title.html) higher than pages www.nejakestranky.cz/index.php?id=3 (www.somepages.cz/index.php?id=3). Such addresses are of course also better remembered. It is natural that rsBull has user friendly addresses on all its pages.